Analystanalyst’s Weblog

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The Gartner bias issue has popped up again – where are the aliens?

CarterLusher has leaped to the defence of Gartner following a post by Tom Bittman.

Of more interest to me is the comments thread in Tom’s post, regarding the fact that the market is still confused regarding this issue, no matter how many times an Analyst will scream about their integrity.

There are unscrupulous sales people out there at all analyst firms, not just Gartner (though as a big one they get bashed a lot!).

The problem is that these sales people have helped construct the belief (however misguided) that you can essentially buy your place in an MQ, and that belief will take a lot of swaying otherwise (Belief, as Darwin would attest to, is a very hard thing to break).  These firms are now in a position similar to the US government in denying that there are any alien landings, but hiding access to any proof or disproof of such in the ‘interests of security’ (I hold no firm belief either way…)

The answer is transparency of funding and process.

This is why the smaller, more open boutique firms such as Freeform and Redmonk are winning awards voted on by users such as the IIAR awards and are punching well above their weight.  They rapidly gain trust by never having lost it in the first place.

What do you think Gartner should do?  What would persuade you that their output is unbiased?


October 13, 2009 - Posted by | Uncategorized


  1. Can the matter be simply solved by Gartner using the redmonk technique in indicating who paid and who didn’t for each quadrant?

    Comment by James | October 14, 2009 | Reply

  2. I think that would be a great idea. Gartner would never go for it though as it would imply bias when they vehemently deny the fact… 😉

    Comment by analystanalyst | October 14, 2009 | Reply

  3. “This is why the smaller, more open boutique firms such as Freeform and Redmonk are winning awards voted on by users such as the IIAR awards and are punching well above their weight”….Did you check out which analyst firm swept the board at this year’s IIAR awardS? You do quote some rubbish.

    Why do you think Gartner bought Meta? To firmly redress the balance of revenue handsomely in favour of end user clients.

    Vendors are a large portion of Gartner revenue, but NOT Research revenue. Events, Consulting – yes but Research – about 10%.

    Comment by Alvin Stardust | October 14, 2009 | Reply

  4. I never said they swept the board, I said they were punching above their weight. Small 2-6 man agencies competing on level pegging with behemoths such as Gartner is impressive.

    Comment by analystanalyst | October 15, 2009 | Reply

  5. We all know that some analysts at Gartner are extremely bias particularly avivah litan !..give me a break, avivah litan reports about fraud detection solutions are ridiculous and dishonest (the winner is my friend and .. we share the same?..)

    Comment by Jim | June 11, 2011 | Reply

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    –LINK REMOVED –>Grammy Nominations 2011<. He told Mother that his two black boys became very nasty the evening when we left their camp; they yelled and sang during most in the night.

    Comment by torrentshell pants | May 16, 2013 | Reply

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