Analystanalyst’s Weblog

Who analyzes the analysts? –


Mike Rothman in response to my post said that I showed a serious level of naivety?

Am I naive or are the people who make their decisions based on the opinion of one analyst naive?


June 23, 2008 Posted by | Uncategorized | Leave a comment

Just journalists spouting common sense…

Been thinking about this more, especially as this week I am attending a ‘Gartner Summit’.

‘Stating the bleeding obvious’ seems to be the theme of most presentations at these type of events. Someone I was chatting to outside said “I can’t believe these guys get respect for telling us what we already know and we pay a lot of money for them to do so” – fair comment?

How do analysts at these type of events show they add value?  Surely they should tell me something new?

So, what am I looking for at this event?

  1. Insight into new techologies.
  2. inspiring vision and direction.
  3. End user case studies/real-world stories.

From experience what am I expecting?

  1. Being told what I already know by regularly reading the web etc (i.e. Journalism).
  2. Some chronically bad presenting (They need to listen to Seth and Garr)
  3. General reporting and bad stats (“I/Gartner estimate”) that I can easily find or make up myself if I wanted to (more journalism).

I’ll let you know how I get on…

June 23, 2008 Posted by | Uncategorized | Leave a comment


Long busy week, so sorry for lack of posts.

This however annoyed me this week. A mail from someone in my organisation who is trying to get some software sold. The techies and business guys have spent a long time reviewing the software, spoken to other customers, done a proof of concept and everyone wants it, however the purchase needs to ratified by the ‘governance board’ Here is the comment from the company we are talking to:

“2 of the Governance Board are very ‘into’ Gartner’s views and our champions will be asked for Gartner info on you. Please see the comment from our sponsor below:

With regards to the Gartner information, it is important I have the information to hand, in case it is raised during the presentation. If I do not have the information when questioned, I will have to admit that I had requested it from you, on more than one occasion, and nothing was delivered. This is not a situation that would be particularly comfortable for me, or you.

I’m sure you’ll all agree this is a ridiculous situation for us to be in.

They need Gartner information on:

1. Your company (generic would be OK)

2. Products”


Why on earth are they paying all these experienced in-house people and external consultants to test and evaluate software, companies and relationships if after many months of testing and investment it’s going to come down to the opinion of one guy from Gartner who maybe read some stuff on our website and didn’t speak to any of our other customers?

How did we get to this?

Will Gartner give them a refund or accept liability if the decision is wrong?

It used to be ‘you’ll never get fired for buying blue’, has it now become ‘you’ll never get fired if Gartner say it’s OK’?

June 14, 2008 Posted by | Uncategorized | 7 Comments


Apparently some valid comments made recently have been deleted by WordPress as spam.

I am sorry for this and have fixed it, if you don’t see yours, please re-post.

June 5, 2008 Posted by | Uncategorized | Leave a comment

Times are tight – How do you sell better?

Got cold-called today by a well-known UK Analyst firm.

The lady started to tell me about some new reports they had and how they would change my life.

I told her that we had big contracts already with Gartner and Forrester and why would I need her reports, also if I did need them that justifying the expense would be difficult in light of these contracts.

She gave up, instantly!

Surely it’s not that easy?

Belts are tightening, the big analysts firms are looking at lay-offs – what’s your plan to get my money?

June 5, 2008 Posted by | Uncategorized | Leave a comment

Aren’t analysts just another kind of journalist?

OK, great question from an ‘outsider’ yesterday.

“What makes analysts different from journalists?  Surely they are the same thing?”

So people, what does?  Are the lines blurring?

Does the switch from the irregular output research paper world to the blogging and twittering mean that analysts are becoming journalists?

What makes them any different?

Do they lose credibility by this?

(Apologies for absence last week, various factors including school holidays prevented me from posting, but it means I had a lot of thinking time too… 😉 )

June 3, 2008 Posted by | Uncategorized | 1 Comment