Analystanalyst’s Weblog

Who analyzes the analysts? – analystanalyst.com

One person’s opinion???

OK, you’re about to spend several tens of thousands for you chosen currency on something for your IT evironment.

You’ve for some strange reason decided to make your decision based on a report from Gartner.

Written by one person.

One person’s opinion.

One ‘worldview’ (to quote Seth Godin)

Shouldn’t you get a second opinion?

Or do you feel that you spend so much money with them that they must be right?

Step back, think again…

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May 22, 2008 - Posted by | Uncategorized

4 Comments »

  1. Good question. My angle is usually that Gartner (and the other analysts) are one opinion, and they count for one vote in my IT staff. Not more than another staffer, just the same. They don’t overrule my staff, nor does my staff overrule Gartner. They all have seats at the table.

    Comment by Brent Ozar | May 22, 2008 | Reply

  2. Many Gartner (and other analyst reports) are written by teams of two to 10 analysts, who collaborate on them to varying degrees. Not always the case, but (IMHO) more often than not this is the case.

    Comment by Gerry Van Zandt | May 23, 2008 | Reply

  3. Brent – I LOVE that – very nice approach.
    Gerry- I know some are written by more than one person, but in many cases they are not. People don’t make this differentiation properly, just take it as gospel and that is the problem.

    Comment by analystanalyst | May 23, 2008 | Reply

  4. Savvy IT managers do a lot of research when making major purchasing or tech strategy decisions. Advisory analysts like Gartner and Forrester are often just one source of information among many. In other cases, the advisory analyst provides a client with a framework for HOW to make a decision. In yet other cases, the advisory analyst act a sounding board to help validate what the IT managers are finding in their independent research. Finally, analysts can help IT managers “stress test” their decision to ensure that is sound.

    Problems occur when the IT manager is not savvy in how to use the analysts. Then all sorts of issures arise. To see two examples of this occurring, please check out:

    IT managers, it’s never, ever only about the upper right dot when it comes to Forrester Waves or Gartner Magic Quadrants (http://sagecircle.wordpress.com/2008/01/16/it-managers-its-never-ever-only-about-the-upper-right-dot-when-it-comes-to-forrester-waves-or-gartner-magic-quadrants/)

    Do your customers assume that Gartner or other analysts have done all the due diligence? (http://sagecircle.wordpress.com/2008/01/23/do-your-customers-assume-that-gartner-or-other-analysts-have-done-all-the-due-diligence-for-vendor-sales/)

    That is why it is important for CIOs to make sure their staff knows how to use the analysts. On the vendor side, this makes clear why it is important for AR and Sales to work together to ensure that the IT managers are using the right analysts in the right ways for the right purposes.

    Comment by sagecircle | June 8, 2008 | Reply


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