Analystanalyst’s Weblog

Who analyzes the analysts? – analystanalyst.com

One person’s opinion???

OK, you’re about to spend several tens of thousands for you chosen currency on something for your IT evironment.

You’ve for some strange reason decided to make your decision based on a report from Gartner.

Written by one person.

One person’s opinion.

One ‘worldview’ (to quote Seth Godin)

Shouldn’t you get a second opinion?

Or do you feel that you spend so much money with them that they must be right?

Step back, think again…

May 22, 2008 Posted by | Uncategorized | 4 Comments

Dare to step out?

Duncan raised an interesting point on his page and in the comments here:

Do vendors have the courage to unsubscribe?

If you don’t, why not – what do you see you get from your subscription to ‘the big boys’ that you couldn’t do either yourselves or by engaging an independent specialist?

May 19, 2008 Posted by | Uncategorized | 1 Comment

Thanks Duncan!

Duncan Brown (who I have read frequently and respect) has passed some interesting comment on my blog.

I love his comment: “So here’s a question: what would happen to your organisation if you didn’t pay the money? What’s the bottom line impact of cancelling your Gartner subscription?”

This is exactly what I am talking about, AR is obviously biased towards the use of analysts as it keeps them in money.  The self-fulfilling prophesy circus of the analyst community is daunting to many.

To answer a couple of your points Duncan, I am not resentful – I am a cynic (and yes I do currently work for a vendor, but have been an end-user and my job is to talk to end-users).  I don’t ‘hate’ analyst firms and analysts, I know some very good analysts whose opinion I value – I just am very cautious.  I want things to get better and more open.

Best quote I had recently from a salesman from a large analyst house was he asked me “How do you know what your customers are thinking?”, the beautifully succinct answer to him from my colleague was “We talk to them”.  This salesman is still struggling to show us how his firm can add value to our organisation, apart from the fact that we can appear in more magic quadrants… 😉

My anonymity is for personal reasons, and allows me to hopefully speak freely.

I want to use this blog to ask tough questions, and get vendors, end-users and analysts to look at themselves and ask themselves some tough questions too…

May 15, 2008 Posted by | Uncategorized | 1 Comment

Can I reference you?

I want to talk to other end-users/vendors that have used you before.

Why?  Because I don’t trust what you say and need to validate it but can’t because there is no analyst of analysts, no reference guide.

Your big name just isn’t enough for me.

Show me where you got something right in the past.

So can you tell me who to call to tell me it’s OK to trust you?

May 13, 2008 Posted by | Uncategorized | 1 Comment

Quadrants and Waves don’t count – references do?

Is this the case?

Clearly Quadrants and Waves help with drawing up shortlists of vendors, but surely some good solid references are gold.

I wouldn’t buy into anything without a good solid reference on the product and the vendor, or just the vendor if the product is brand new.

But how do we skip the quadrant? The whole IT vendor org seems so hung up on it, yet most people see through them pretty quick. Vendors get damned if they put up the quadrant in their pitch as it is cheesy, and when people don’t put up a quadrant people get suspicious. Is this really the way to do things?

From an end user perspective we skip the quadrant by talking to someone knowledgeable in that space up front (those people are difficult to find, see earlier posts), and as a vendor you should start talking references.

Ultimately in this world we buy from people, not organisations and it comes down to one simple word – SERVICE.

Where’s the quadrant for customer service?

May 8, 2008 Posted by | Uncategorized | 1 Comment

Analyst User Guide

Robin Bloor has a great guide on how to deal with IT Analysts if you are a vendor.

Does anyone know of a similar guide for end users?

May 7, 2008 Posted by | Uncategorized | Leave a comment

Excellent sagecircle thread

This is exactly what this blog is about, hopefully I can help continue this conversation

I like to think that by starting this site I have got some people thinking…

May 6, 2008 Posted by | Uncategorized | 1 Comment

I don’t trust you

You tell me that for money you can come and tell me all about how my competitors do things.

You tell me that for money you want to come and talk to me about how I do things.

You tell me “We don’t sign NDAs” but will have discretion.

I don’t trust you.

Tell me why I should trust you?

May 6, 2008 Posted by | Uncategorized | Leave a comment

How do I tell you apart?

OK, so I found you – but how do I tell you apart?

My last post sparked some discussion both on and off this blog, but google searching discussions aside (see comments to previous post) I did find some and it leads on to this next point.

As an analyst firm how do you differentiate yourself?  What makes you different from the others?  How do you express that to prospective clients?

If you are a small niche player, how do you express that?  Why should I pick you over the big boys?

If you are Gartner or IDC, why should I spend my money with one of you over the other?

What qualifies any of you to claim to be ‘experts’ and how can you show me that?

If you are in the industry, mentally step outside and take a look, it’s not very clear at all what these firms all actually do.  Don’t forget, it’s my money you want…

May 2, 2008 Posted by | Uncategorized | 1 Comment