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Times are tight – How do you sell better?

Got cold-called today by a well-known UK Analyst firm.

The lady started to tell me about some new reports they had and how they would change my life.

I told her that we had big contracts already with Gartner and Forrester and why would I need her reports, also if I did need them that justifying the expense would be difficult in light of these contracts.

She gave up, instantly!

Surely it’s not that easy?

Belts are tightening, the big analysts firms are looking at lay-offs – what’s your plan to get my money?